Peculiar Chocolates Brand

Peculiar Chocolates is a fictional food product brand. The brand's vision incorporates unique flavor combinations and distinctive packaging, reminiscent of Nineteenth century Victorian aesthetics and woodtype broadsides. 

The project's main objectives were in understanding the process of Packaging design, prototyping, testing, brand development, understanding and defining users, specific marketing objectives and market research.

Role | Product + Packaging Design, Market Research, Brand Development.

Scope | Create an entry point and develop a unique product that is market ready to introduce to a competitive market like chocolate.

 
 
Peculiar Chocolates
Peculiar Chocolates
Peculiar Chocolates
Peculiar Chocolates
Peculiar Chocolates
Peculiar Chocolates
Peculiar Chocolates
Peculiar Chocolates
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Early Concepts + Design Process

Mind Map
Mind Map
Market Research
Market Research
Mood Board
Mood Board
Inspiration
Inspiration
Sketches
Sketches
First Prototypes
First Prototypes