Your Trademark Counsel

Your Trademark Counsel is a Chicago-based legal business specializing in trademark and intellectual property protection.  The principal of the organization was looking for help in updating his current brand to a more modern feel that reflected the company's culture and to attract younger professionals. 

 

In keeping with the brand's simple yet graphic color palette, I designed and updated company logo, typography, tagline, business cards and website's home page header. 

Client / 

Your Trademark Counsel

Role /

Graphic Design,

Branding,

Logo Design

Typography.

Goals /

Refresh brand identity through creation of logo, typography, tagline, Web header and business cards. 

Results /

A modern and urban design that was more inline with the company's brand and highlighted it's young professional culture.

 
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Brand Assets

Original logo and web header, new web header, company symbol, company acronym and alternate logo for business cards and printed collateral. 

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