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Chicago Tourism Book Brand Guidelines

A branding identity project centered on Chicago's historical printing legacy, rich architectural history and extensive artistic community that contributes to the city's vibrant culture. 

The process in creating this style guide consisted of developing, applying and documenting an identity system for an existing organization or company. It included multiple phases: extensive research of city guides, city public records and historical data, analysis and criteria development, brand positioning and developing a visual identity

Client / 

Branding project

Role /

Brand Identity,

Publication Design,

Art Direction.


Goals /

Producing a style guide by developing, applying and documenting an identity and branding system for an existing business.

Results /

Creation of a simple and user-friendly city guide book that offers a rich, fun and vibrant experience of Chicago's history and culture.

Chicago Book_top
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